{"id":7910,"date":"2022-01-24T15:47:06","date_gmt":"2022-01-24T15:47:06","guid":{"rendered":"https:\/\/brandvoicer.pt\/?p=7910"},"modified":"2024-07-18T17:57:58","modified_gmt":"2024-07-18T17:57:58","slug":"um-copywriter-e-um-sniper-de-palavras","status":"publish","type":"post","link":"https:\/\/brandvoicer.pt\/en\/um-copywriter-e-um-sniper-de-palavras\/","title":{"rendered":"Um copywriter \u00e9 um sniper de palavras."},"content":{"rendered":"No\u00a0dia-a-dia as pessoas por vezes\u00a0n\u00e3o se expressam da melhor maneira. N\u00e3o dizem muitas vezes o que pretendem dizer, o que d\u00e1 lugar \u00e0 ambiguidade e falhas de comunica\u00e7\u00e3o. Seja em comunica\u00e7\u00e3o oral ou\u00a0escrita, isto acontece.\r\n\r\nA precis\u00e3o nas palavras, a escolha de um termo ou de outro, influencia a comunica\u00e7\u00e3o. As palavras t\u00eam significados. Transmitem imagens. Se n\u00e3o s\u00e3o usadas corretamente d\u00e3o azo a outras interpreta\u00e7\u00f5es que n\u00e3o aquela que quer\u00edamos que o ouvinte ou leitor tivesse.\r\n\r\nA comunica\u00e7\u00e3o escrita \u00e9 mais ponderada, \u00e9 mais refletida (se n\u00e3o \u00e9, deveria ser). Pelo que h\u00e1 mais tempo para escolher com precis\u00e3o as palavras. Importante para que a mensagem a comunicar seja transmitida sem ambiguidades.\r\n\r\n<strong>Para as marcas, o copy, as palavras, t\u00eam que refletir exatamente e com a precis\u00e3o de um sniper, a ideia e mensagem que se pretende transmitir.<\/strong>\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>No\u00a0dia-a-dia as pessoas por vezes\u00a0n\u00e3o se expressam da melhor maneira. N\u00e3o dizem muitas vezes o que pretendem dizer, o que d\u00e1 lugar \u00e0 ambiguidade e falhas de comunica\u00e7\u00e3o. Seja em comunica\u00e7\u00e3o oral ou\u00a0escrita, isto acontece. A precis\u00e3o nas palavras, a escolha de um termo ou de outro, influencia a comunica\u00e7\u00e3o. As palavras t\u00eam significados. Transmitem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Um copywriter \u00e9 um sniper de palavras. - brandvoicer","description":"No\u00a0dia-a-dia as pessoas por vezes\u00a0n\u00e3o se expressam da melhor maneira. N\u00e3o dizem muitas vezes o que pretendem dizer, o que d\u00e1 lugar \u00e0 ambiguidade e falhas de com"},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Um copywriter \u00e9 um sniper de palavras. - brandvoicer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandvoicer.pt\/en\/um-copywriter-e-um-sniper-de-palavras\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Um copywriter \u00e9 um sniper de palavras. - brandvoicer\" \/>\n<meta property=\"og:description\" content=\"No\u00a0dia-a-dia as pessoas por vezes\u00a0n\u00e3o se expressam da melhor maneira. N\u00e3o dizem muitas vezes o que pretendem dizer, o que d\u00e1 lugar \u00e0 ambiguidade e falhas de comunica\u00e7\u00e3o. Seja em comunica\u00e7\u00e3o oral ou\u00a0escrita, isto acontece. A precis\u00e3o nas palavras, a escolha de um termo ou de outro, influencia a comunica\u00e7\u00e3o. As palavras t\u00eam significados. 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