{"id":7904,"date":"2023-02-02T15:33:24","date_gmt":"2023-02-02T15:33:24","guid":{"rendered":"https:\/\/brandvoicer.pt\/?p=7904"},"modified":"2024-07-18T15:37:04","modified_gmt":"2024-07-18T15:37:04","slug":"uma-comunicacao-genuina-gera-confianca","status":"publish","type":"post","link":"https:\/\/brandvoicer.pt\/en\/uma-comunicacao-genuina-gera-confianca\/","title":{"rendered":"Uma comunica\u00e7\u00e3o genu\u00edna gera confian\u00e7a."},"content":{"rendered":"<div class=\"post-title-wrapper\">\r\n<blockquote>\r\n<h4 class=\"post-title\"><em style=\"font-size: 19px; letter-spacing: 0.13333em; text-transform: uppercase;\">Buyers of all types are looking for the emotional truth behind an offer or brand, not just rational benefits.<\/em><\/h4>\r\n<p class=\"post-title\">Ann Handley<\/p>\r\n<\/blockquote>\r\n<\/div>\r\nEm qualquer tipo de neg\u00f3cio, as pessoas pretendem marcas que lhes transmitam autenticidade. N\u00e3o somente benef\u00edcios racionais, como descontos (depende aqui tamb\u00e9m o crit\u00e9rio de compra das pessoas ou das empresas).\r\n\r\nO\u00a0pre\u00e7o \u00e9 definido. Aceitar o pre\u00e7o \u00e9 uma perce\u00e7\u00e3o do valor do produto, servi\u00e7o, da confian\u00e7a na marca. <strong>Principalmente nos neg\u00f3cios B2B<\/strong>. Porqu\u00ea?\r\n\r\nEmpres\u00e1rios. Homens de neg\u00f3cios. Profissionais. Experientes. Atentos. Observadores. Tamb\u00e9m s\u00e3o clientes de algu\u00e9m. E no papel de cliente decerto que n\u00e3o se deixam\u00a0enganar. Porque sabem\u00a0interpretar, enquanto clientes, a\u00a0comunica\u00e7\u00e3o das marcas que apresentam os seus servi\u00e7os e produtos. O que dizem, como dizem. Se d\u00e1 ou n\u00e3o confian\u00e7a.\r\n\r\n<strong>Na visualiza\u00e7\u00e3o de um conte\u00fado, seja um\u00a0<em>website<\/em>, um email, um artigo, um\u00a0<em>ebook\u00a0<\/em>ou<em>\u00a0<\/em>uma proposta comercial, se o conte\u00fado escrito n\u00e3o for aut\u00eantico, claro, honesto, real e n\u00e3o transmitir confian\u00e7a nem empatia, est\u00e1 a um passo de ser rejeitado.<\/strong>\r\n\r\nEntre v\u00e1rias propostas de v\u00e1rios concorrentes, com similares ofertas, s\u00e3o as marcas que conseguem passar uma mensagem escrita de forma genu\u00edna, pelo que dizem e como dizem, que se v\u00e3o diferenciar. <strong>As palavras, essas, s\u00e3o cruciais<\/strong>.\r\n\r\nPara as marcas \u00e9 necess\u00e1rio que saibam comunicar a mensagem com uma voz e um tom de voz genu\u00edno, com valores e personalidade de marca. Ganhando a confian\u00e7a de quem l\u00ea.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Buyers of all types are looking for the emotional truth behind an offer or brand, not just rational benefits. Ann Handley Em qualquer tipo de neg\u00f3cio, as pessoas pretendem marcas que lhes transmitam autenticidade. N\u00e3o somente benef\u00edcios racionais, como descontos (depende aqui tamb\u00e9m o crit\u00e9rio de compra das pessoas ou das empresas). O\u00a0pre\u00e7o \u00e9 definido. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Uma comunica\u00e7\u00e3o genu\u00edna gera confian\u00e7a. - brandvoicer","description":"Buyers of all types are looking for the emotional truth behind an offer or brand, not just rational benefits. Ann Handley Em qualquer tipo de neg\u00f3cio, as pessoa"},"footnotes":""},"categories":[31,33],"tags":[],"class_list":["post-7904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandvoice","category-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uma comunica\u00e7\u00e3o genu\u00edna gera confian\u00e7a. - brandvoicer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandvoicer.pt\/en\/uma-comunicacao-genuina-gera-confianca\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uma comunica\u00e7\u00e3o genu\u00edna gera confian\u00e7a. - brandvoicer\" \/>\n<meta property=\"og:description\" content=\"Buyers of all types are looking for the emotional truth behind an offer or brand, not just rational benefits. Ann Handley Em qualquer tipo de neg\u00f3cio, as pessoas pretendem marcas que lhes transmitam autenticidade. N\u00e3o somente benef\u00edcios racionais, como descontos (depende aqui tamb\u00e9m o crit\u00e9rio de compra das pessoas ou das empresas). O\u00a0pre\u00e7o \u00e9 definido. 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