{"id":7899,"date":"2022-03-18T15:15:01","date_gmt":"2022-03-18T15:15:01","guid":{"rendered":"https:\/\/brandvoicer.pt\/?p=7899"},"modified":"2024-07-18T15:16:31","modified_gmt":"2024-07-18T15:16:31","slug":"a-roda-existe-tem-e-que-ser-pintada-de-vermelho","status":"publish","type":"post","link":"https:\/\/brandvoicer.pt\/en\/a-roda-existe-tem-e-que-ser-pintada-de-vermelho\/","title":{"rendered":"A roda existe, tem \u00e9 que ser pintada de vermelho."},"content":{"rendered":"<strong>\u201cN\u00e3o \u00e9 preciso reinventar a roda.\u201d<\/strong>\r\nA roda j\u00e1 est\u00e1 inventada. J\u00e1 existe. \u00c9 preciso \u00e9 fazer e concretizar.\r\n\r\n&nbsp;\r\n\r\nNum sentido pragm\u00e1tico funciona. Ou seja, andar \u00e0 roda e \u00e0 roda para inventar uma coisa que vai demorar tempo e tempo, com criatividade que n\u00e3o sai do mesmo s\u00edtio, n\u00e3o \u00e9 vi\u00e1vel e gasta dinheiro. Pelo que algumas vezes \u00e9 recomendado\u00a0<em>copy &amp; paste<\/em>\u00a0ou parecido. Vindo principalmente de executivos, ou seja, com cargos de\u00a0<em>get things done<\/em>. At\u00e9 percebo a perspetiva.\r\n\r\nMas para quem trabalha marcas, a realidade \u00e9 outra.\u00a0<strong>A marca \u00e9 diferencia\u00e7\u00e3o<\/strong>. Mesmo que n\u00e3o se tenha que reinventar a roda, \u00e9 suposto faz\u00ea-la diferente. N\u00e3o sei, pint\u00e1-la de vermelho, p\u00f4r-lhe umas jantes porreiras, faz\u00ea-la mais larga, com um piso xpto, adapt\u00e1-la n\u00e3o s\u00f3 para inverno e ver\u00e3o, mas para primavera, ver\u00e3o, outono e inverno, etc.\u00a0<strong>\u00c9 preciso \u00e9 que seja diferente<\/strong>, que acrescente valor, mesmo que inspirada no que existe. \u00a0A criatividade tem que vir de algum lado, com inspira\u00e7\u00e3o de diferentes fontes.\r\n\r\nCopiar ou fazer igual \u00e9 que \u00e9 um desperd\u00edcio de tempo e dinheiro.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>\u201cN\u00e3o \u00e9 preciso reinventar a roda.\u201d A roda j\u00e1 est\u00e1 inventada. J\u00e1 existe. \u00c9 preciso \u00e9 fazer e concretizar. &nbsp; Num sentido pragm\u00e1tico funciona. Ou seja, andar \u00e0 roda e \u00e0 roda para inventar uma coisa que vai demorar tempo e tempo, com criatividade que n\u00e3o sai do mesmo s\u00edtio, n\u00e3o \u00e9 vi\u00e1vel e gasta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"A roda existe, tem \u00e9 que ser pintada de vermelho. - brandvoicer","description":"\u201cN\u00e3o \u00e9 preciso reinventar a roda.\u201d A roda j\u00e1 est\u00e1 inventada. J\u00e1 existe. \u00c9 preciso \u00e9 fazer e concretizar. &nbsp; Num sentido pragm\u00e1tico funciona. Ou seja, andar"},"footnotes":""},"categories":[62,31],"tags":[],"class_list":["post-7899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-brandvoice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A roda existe, tem \u00e9 que ser pintada de vermelho. - brandvoicer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandvoicer.pt\/en\/a-roda-existe-tem-e-que-ser-pintada-de-vermelho\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A roda existe, tem \u00e9 que ser pintada de vermelho. - brandvoicer\" \/>\n<meta property=\"og:description\" content=\"\u201cN\u00e3o \u00e9 preciso reinventar a roda.\u201d A roda j\u00e1 est\u00e1 inventada. J\u00e1 existe. \u00c9 preciso \u00e9 fazer e concretizar. &nbsp; Num sentido pragm\u00e1tico funciona. 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